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Sr Mgr Product Mktg

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Senior Manager Product Marketing


Vishay Siliconix, a leader in the development of power semiconductor products which improves efficiency in electronic systems for consumer, industrial, automotive, medical, and military applications, is currently seeking a Senior Manager Product Marketing.  This position will be located in San Jose, California.

In this position, the Senior Manager of Product Marketing will establish and drive efforts to achieve design-in goals and identify new product opportunities. In conjunction with division goals, develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena.  Develops business plans and product positioning in the marketplace.  Oversees market research, monitors competitive activity and identifies customer needs.  Within limits, establishes pricing strategies.  Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).


Primary Duties and Responsibilities include the following. Other duties may be assigned.


  • Develops specific marketing plans and activities for MOSFET products.  Defines product roadmaps to continue business growth in response to customer needs and provides value added solutions to customers.
  • Develops the division direction for optimal division product marketing planning and to enhance product placement in the competitive marketplace.
  • Oversees market research, monitors competitive activity and identified customer needs. 
  • Propose new product development ideas which can bring additional value to the company and customers.
  • Responsible for achieving division revenue, variable margin and cost reduction goals. 
  • Participates at senior meetings and sets forth policies and plans to achieve speed to market excellence, in concert with production, engineering, quality assurance, sales growth.
  • Participates in capacity management activities to establish mid to long term master planning.
  • Takes lead in presentations and utilizes market research to monitor competition and report back to division management.
  • Visits customers to assess needs.
  • Selects appropriate subordinate group to ensure smooth operations to support company objectives and provides training as required.


Position Requirements:


10 years of technical product marketing experience within the electronics industry, incl. excellent negotiation and presentation and management skills. Experience in dealing with divisions’ product offerings. Prior engineering experience would also be a benefit.


B.S. in Engineering or equivalent, BSEE preferred.  MBA would be a benefit.


Skills Profile:


  • Technical and commercial background and experience
  • Experienced on Management / Team Leading
  • Advanced management and analytic skills
  • Capable to take decisions
  • Knowledge about Products, Markets and Business (administration)
  • High interpersonal and intercultural competence to handle the various global functions
  • Diplomatic approach and experience in conflicts management: internally, between divisions and departments; and with customers
  • Advanced presentation and negotiation skills
  • Entrepreneur and self-driven engaged personality
  • Open minded, flexible and able to work in a changing and diverse business environment both operationally with hands-on and strategically


Vishay offers a comprehensive suite of benefit programs including health care coverage, financial support programs and other resources designed to help you achieve your personal and professional goals. With us, you'll experience unique career paths, an open and collaborative culture, a stable business that will be there for you, and opportunities to work globally and locally.

Do you have the skills we need? Are you ready to power your career as you power the world? If so, apply today.

Vishay is an AAP and Equal Opportunity Employer

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto